What is Tarbell?

Tarbell™ is a non-partisan news publication of To Be Fair, Inc.; an IRS-approved 501(c)3 non-profit organization.

Tarbell’s mission is to provide objective, investigative reporting on hard hitting topics effecting Americans; specifically related to healthcare, the environment, defense, and culture. These four segments of our society are notable because they are either fertile ground for corrupt forces to proliferate, riddled with moneyed participants who weld undue influence on our lives, or create such an emotional dividing line in our country that accurate information about the topic has become scarce. Tarbell not only strives to investigate and report our findings in a clear and concise manner, but to advance realistic solutions as well. By following this course, we believe that we can create a critical mass of opinion to counter destructive forces and drive change toward fairness in society as a vibrant voice for the underserved public.

The name of our publication is taken from the most influential investigative reporter of her time, Ida Tarbell. Ida’s reporting on the Standard Oil Company at the turn of the last century was a significant force in its break-up as a monopoly by the US Government and was used as justification for many of today’s corporate anti-trust regulations. The key to Ida’s method was to take complex issues and report them to the public in a way that is understandable by all who are interested. This ensures that enough citizens can be educated to the point where the power of the people can effect change and help ensure a just and fair society. We aim to follow Ida’s lead with the hopes that our “Tarbell” can be as effective as she was in the early 1900s.

Our Founder – Wendell Potter 

Wendell Potter | Emily Assiran for Philadelphia Magazine

While Time Magazine called him “The ideal whistleblower” and Michael Moore called him “The Daniel Ellsberg of Corporate America,” Wendell Potter is best known for abandoning a seven-figure payout in corporate America and an historic Congressional testimony that changed the future of healthcare.

Also, a best-selling author and columnist with hundreds of published articles from around the globe, the University of Tennessee graduate created Tarbell.org “in the spirit of” groundbreaking journalist, Ida Tarbell. The online magazine is committed to investigating the powerful influence of government and big corporation.

Tarbell is now a global source for objective news in Healthcare, Culture, Environment, Aerospace and Defense.

Publisher – Scott Terry

Scott Terry
Scott Terry

Scott is an established leader who has demonstrated a strong record of success during a 35-year career that includes executive level experience in industry, government and academia.  

Having worked with world-class organizations such as Bombardier Aerospace, Rolls-Royce plc, and Clemson University; Scott has learned how to build organizations and perpetuate an inclusive culture of best practices and teamwork in which the entire organization can achieve sustained success.  

In 2011, Scott initiated two projects that have a direct relationship to his commitment to To Be Fair, Inc.; Tarbell; and to Wendell Potter.  

Scott founded and managed Global Flight Relief, LLC, a certified 501c3 organization that provides aviation assets and solutions for humanitarian relief operations around the globe.

Secondly, Scott founded and served as CEO of Tempus; an award winning, traditional magazine publication that focused on cultural aspects of our global economic system. This experience in the nonprofit and publishing sector has been invaluable in leading To Be Fair/Tarbell toward our goals and objectives.  

A US Navy veteran, Scott has an undergraduate degree in Economics and graduate degree in Business Administration from Boston University.  

Scott’s email is scott@tarbell.org

Editor in Chief – Joe Toppe

Joe Toppe
Joe Toppe

A career journalist ranging from photographer, staff writer and editor, Joe has 15 years of reporting experience and more than 1,000 published hard news articles and features covering global brands like Boeing, Lockheed Martin, BMW, Michelin and GE Aviation.

A graduate of Kent State University’s School of Journalism, Joe is also an angel-invested business owner and former college journalism instructor.

Joe’s email is joe@tarbell.org

Engagement Editor – Danielle Keeton-Olsen

Danielle Keeton-Olsen
Danielle Keeton-Olsen

Danielle’s career in journalism has led her to points around the globe as a freelance reporter and Forbes contributor. She is a graduate of Ohio University and is committed to writing about the people she meets and the information she uncovers.

Find her on Twitter for updates from Tarbell and dispatches from Southeast Asia.

Danielle’s email is danielle@tarbell.org

PR Director and Operations Manager – Katherine Terry

Katherine Terry
Katherine Terry

Katherine is a graduate of the University of South Carolina’s School of Journalism and Mass Communications.

With a degree in public relations and management, Katherine handles the day-to-day PR and administrative operations and member/donor relations of Tarbell.Org and To Be Fair. Katherine lives and works in Greenville, SC with her family and black lab.

Katherine’s email is Katherine.terry@tarbell.org