In a move that’s shaking up traditional career paths, Emily Carter, a 29-year-old from Austin, Texas, walked away from a $150,000-a-year tech job to pursue a “side hustle” that now earns her over $500,000 annually—with less than 20 hours of work a week.
Carter, a former software engineer, started selling digital products and offering online business coaching in 2021. “I realized I was working 60 hours a week to make someone else rich,” she said. “Now I work from Bali, Paris—wherever I want.”
What started as a part-time gig teaching people how to monetize their skills has exploded into a fully automated business. She credits platforms like Gumroad, Notion, and TikTok for scaling her brand. “I set up a funnel once, and it sells every day while I sleep,” she explains.
The kicker? She claims she spends less than three hours a day managing everything.
This growing trend, often dubbed the ‘passive income revolution’, is appealing especially to Gen Z workers seeking flexibility, purpose, and control over their time. “Financial freedom isn’t about retiring at 65 anymore. It’s about building systems now that let you live fully at 30,” Carter says.
Still, experts warn that this lifestyle isn’t for everyone. “It takes a rare mix of discipline, digital literacy, and marketing chops to make it work at that level,” says wealth strategist Daniel Monroe.
But for thousands following in Carter’s footsteps, one thing is clear: the 9-to-5 may soon be a relic of the past.
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Noah Bennett brings a fresh, youthful perspective to U.S. news, blending data, narrative, and historical context. His writing is energetic, clear, and always questioning power.
