Richard Ashcroft Spills on Verve, New Music, and Potential Oasis Reunion: Exclusive Interview

Richard Ashcroft is currently capturing headlines. Having recently opened for Oasis, a role he humorously claimed no one else could fill, the ex-Verve frontman is now riding the wave of a nearly sold-out arena tour set for 2026. He’s also booked additional shows with Oasis in South America and is dropping his seventh solo project, titled ‘Lovin’ You’. We sat down with Ashcroft to discuss his affection for Abba, his creative sparks from Serge Gainsbourg, and his playful banter with Liam Gallagher.

Hello, Richard! It’s always fun to chat with another Richard – who else should we include in this list?

Madeley… Hammond… it seems to be a shrinking group. Maybe it’s the old nickname ‘Dick’ that’s putting people off? Once, in Chiswick, a young guy called me “Dickie” and I teased him about what happens to people who use that name. Of course, I was just joking around – I really don’t mind.

How does it feel to be filling arenas in 2025?

It’s like planting seeds that are finally sprouting. The summer gigs with Oasis really spotlighted my work and now things are accelerating. Older fans are rediscovering their love for my music, while younger fans are getting introduced through covers and TikTok. I feel like my connection with the audience is at its peak. We’re remembering what it’s like to unite and truly enjoy ourselves. I’ve seen tough guys tear up to ‘The Drugs Don’t Work’. These songs really do hold power.

Have the Oasis gigs brought in new listeners?

Definitely, with just a 45-minute set, people left wanting more. It’s been a journey transitioning from being part of Verve to just Richard Ashcroft. It takes some time for fans to find you again.

What was your reaction to that viral moment when someone used Shazam to identify ‘Bitter Sweet Symphony’ at an Oasis concert?

I found it heartwarming – it’s like gaining a new fan.

You then encouraged fans the following week to “Get your Shazams out!”

Exactly! Embrace it. Not everyone knows every song. Some may have only heard it during football games on ITV. We shouldn’t be cultural elitists. It’d be fun to bring that fan on stage with their phone while I perform that track.

Do people still reference the ‘Bitter Sweet Symphony’ video when they see you walking?

Years ago, I’d wear the same outfit from the video and get comments, but that happens less now. We actually cut a part from that video that looked a bit ridiculous outside a pub.

Your 2018 appearance on BBC Breakfast was memorable: you criticized Kellogg’s Krave, complimented Charlie Stayt’s hair, and humorously referenced The Truman Show. Would you like to host your own talk show?

I see the appeal, but if I did, I’d want it to be like the old-school 70s shows where you could smoke on set and chat with icons like Peter Sellers and Peter Cook. Those shows had some truly remarkable moments.

Did John Lewis let you go on a shopping spree after using ‘Sonnet’ in their 2024 Christmas advert?

I just got paid, no shopping spree, unfortunately. They should have played the song louder, though. It’s such a beautiful track. They also offered me PG Tips, but I usually turn down adverts.

Hang on… You could have been the new face of PG Tips?

That was after they stopped using the monkeys. I’ve always admired Serge Gainsbourg for his daring and varied ventures, from reggae albums to sausage ads. It’s all pop art in the end.

Sir Paul, Sir Bob, Sir Cliff… When will we see Sir Richard?

I was once invited to meet the queen at Windsor Castle without my wife, and I declined. The concept of knighthood has changed; it’s not just about significant achievements anymore. There are unsung heroes out there. Why should celebrities be knighted for their passion? So, no, I don’t see ‘Sir Richard’ happening, although it does have a nice ring to it.

Liam Gallagher thinks he could win in a fight against you, but who has better hair?

That’s hard to say. My hairstyle has been consistent, except when I go bald. He can have the title for best hair if he thinks he’d win the fight.

You once played football for Rotherham United. What would Richard Ashcroft the footballer be doing today?

I’d likely be managing a club, perhaps Manchester United, bringing back discipline and tradition. Imagine a modern-day Busby Babes scenario; that’s how I’d do it.

What are your fears?

I often think about the future and the role of AI. While it’s inevitable, I’m not afraid. We can see the dystopian potential, but as an artist, I find it intriguing. Sometimes, I wish I had a doppelganger to handle my press engagements.

Have you considered using a hologram for tours, similar to Abba Voyage?

After seeing Abba’s show, which was fantastic, the thought crossed my mind. But there’s something about live interaction that’s irreplaceable, even though the technology is tempting.

What would you say to God when you meet?

“Forgive me. Let me in…”

You’ve mentioned never receiving a bad review from someone attractive. Is that still true?

I’ve done some research, and it seems to hold up. When I see who’s criticizing me, I understand why they might not be fans.

You once made headlines for burning a copy of NME. Would you do the same to the Guardian if this interview displeases you?

No, I’m past that phase. It was just a bit of artistic expression. I’ve got no issues with anyone, though I haven’t spoken to NME about this album. If they’re listening, I’m here, and all is well.

Richard Ashcroft’s new album, Lovin’ You, is available now. He will be performing at Manchester Co-op Live on 8 November and embarks on a tour starting in March 2026.